Building Transformation Team
Home › About
Our Story

Built Through Leadership, Growing Through People

Building Transformation Team is an independent financial services agency serving South Florida. We protect families and develop the people who serve them.

Winsome Bailey, Founder of Building Transformation Team
Founder

Winsome Bailey

Marketing Director

Winsome founded the Building Transformation Team to do two things at once: protect South Florida families, and build the leaders who would go on to protect the next ones.

She came up through the field herself, which is why BTT trains the way it does. New agents are taken into real appointments alongside someone experienced rather than handed a recording and wished well. Every private access request is reviewed by a Marketing Director personally, because Winsome would rather bring in fewer people and actually develop them.

Her ring recognition came the same way everything else here does: consistent activity over the years, alongside a team she was building at the same time.

Today she leads recruiting, mentorship and field development across the agency, and she still sits in on Business Overview sessions personally.

Join BTT
Mission and Values

Protect Families, Develop Leaders

To protect every family we touch by building leaders who know how to show up, serve, and scale.

Building Transformation Team started in South Florida in 2020. We partner with top-rated carriers to provide life insurance, annuities and wealth strategies, and every agent we train learns the same system and stays supported long after they reach the field.

How The Team Grew

A Leadership Lineage, Not a Corporate Chart

BTT did not appear from nothing. It grew out of a leadership environment, and it has since become the environment other teams have grown out of.

Each organization stands on its own. What connects them is people: leaders who developed under one and went on to build the next.

How We Develop People

Field Training, Not Slide Decks

New agents are taken into real appointments alongside an experienced team member. You learn the conversation by being in it, not by watching a recording of it. We walk people through the state licensing process and the study work that comes with it. Passing is your responsibility; getting prepared is something we do together.

Every person joining BTT is connected to a specific Marketing Director who is accountable for their development. The team attends industry conventions and leadership events together, then brings what it learns back to the local office.

See what that looks like in the room →

Our Culture

What It Is Actually Like Here

We would rather show you the work than hand you a wall of quotes. Here is what the team actually does week to week.

Development

Field Training, Not Slide Decks

New agents are taken into real appointments alongside an experienced team member. You learn the conversation by being in it, not by watching a recording of it.

Support

Licensing Support

We walk people through the state licensing process and the study work that comes with it. Passing is your responsibility. Getting prepared is something we do together.

Accountability

Mentorship That Has a Name

Every person joining BTT is connected to a specific Marketing Director. Not a queue, not a portal. A person who is accountable for your development.

Access

A Private Business Overview

The Business Overview is a private session with a BTT leader. You see the model, ask direct questions, and decide at your own pace.

Recognition

Recognition For Real Milestones

Promotions, licensing and first placements get celebrated in front of the team. Recognition is tied to work that actually happened.

Together

A Team That Travels Together

The team attends industry conventions and leadership events together, then brings what it learns back to the local office.

What We Offer

Three Pillars, One Mission

Every family we serve receives a strategy across all three areas, because financial security is not one-dimensional. Each pillar has a full article behind it.

Our People

Leadership and Team

Building Transformation Team is led by professionals committed to developing people, strengthening field performance, and building a culture of service, accountability and advancement.

Lorna Tracey, Senior Marketing Director at Building Transformation Team
Lorna Tracey
Founder, HHFM · Senior Marketing Director

A senior leader and mentor focused on agent development, disciplined field activity, and sustainable team growth across financial services, including life insurance and retirement strategies.

Ring Earner
Winsome Bailey, Marketing Director at Building Transformation Team
Winsome Bailey
Founder, BTT · Marketing Director

Focused on developing confident agents, creating consistent team activity, and helping emerging leaders turn training into performance.

Ring Earner
Donovan Gayle, Marketing Director at Building Transformation Team
Donovan Gayle
Founder, 1/10th Plus · Marketing Director

Recognized as a Ring Earner for his production, consistency and commitment to field leadership. Helps agents stay accountable and turn coaching into measurable progress.

Ring Earner
Sharon Mahabir, Director at Building Transformation Team
Sharon Mahabir
Director

Recognized for disciplined growth and consistent field performance. Supports developing agents as they build confidence and improve appointment activity.

Watch Earner Track
Christine Reid, Director at Building Transformation Team
Christine Reid
Director

Supports new and developing agents as they strengthen their presentation skills, field confidence and daily activity.

Watch Earner Track
Financial Services Disclosure

What This Business Is

Building Transformation Team operates in the financial services industry, including life insurance and retirement strategies. Agents are independent and are compensated through commissions on the business they place. A state insurance license is required to sell, and we support new agents through that process.

Participation and individual outcomes vary. Nothing on this site is a guarantee of income, promotion, licensing outcome, employment or business result.

See the BTT Model in a Private Setting

The Business Overview is reserved for verified guests. Every guest is personally connected with a BTT leader, and session details are shared directly once there is mutual alignment.

Join BTT